Marketing Week | Marketing News, Opinion, Trends And Jobs

Marketing Week is a UK-based website covering the latest marketing news, opinion, trends, jobs and challenges facing the marketing industry.

Actived: Monday Jan 18, 2021


Coupon Conundrum – Marketing Week

Iceberg lettuces carried a 30p-off coupon for Hellmann’s salad dressings in a number of leading supermarket chains, including Tesco and Asda. Sue Sherring, account manager at Kessler’s for the promotion, says: “Both companies wanted to do a joint promotion to drive sales.

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To coupon, or not to coupon? – Marketing Week

According to Fotorama promotions research, coupons account for 43% of all promotional tools in 2011, compared to 20% in 2005. The trend isn’t likely to reverse as the behaviour to seek out bargains and take advantage of promotions that consumers have learned since the recession hit in 2008 will continue well beyond this period of economic

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Coupons cut a bigger future – Marketing Week

But the advent of supermarket loyalty cards has sent a flurry of money-off coupons to millions of homes around the country. The 6 million shoppers who have signed up to the Tesco Clubcard regularly receive special magazines featuring all manner of money-off coupons, and the evidence shows that shoppers are getting more accustomed to using them.

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Coupons can be cutting-edge – Marketing Week

Coupons became important sales promotion tools that, if you believed the stereotype, were used only by pensioners and cost-conscious housewives to save a few pennies on their groceries. Vouchers, on the other hand, spawned a plethora of offspring such as tokens, gift cards and online currencies and became the cornerstone of employee incentive

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Sainsbury’s pushes coupon programme – Marketing Week

The coupon scheme will use historical data from the Nectar card database and transactional data to reward shoppers with targeted money-off vouchers for products in their usual shopping basket. Customers will be rewarded with coupons that give up to 20% off branded and Sainsbury’s own brand products.

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Coupons and samples 'key' to e-marketing – Marketing Week

Distributing samples and money-off coupons online is key to building consumer interaction, new research suggests. A survey of nearly 7,000 consumers conducted by Bounty Insight on behalf of Diss Promotional Services found that 87 per cent had used samples or coupons in the past. Of that 87 per cent, nearly half had requested a sample […]

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It’s a coupon revolution – Marketing Week

Discount coupons originated as cut-outs in newspapers and magazines and on packaging, then online sites such as MyVoucherCodes rose to prominence as consumers took to cyber space for their fix of discount coupons. (ITIPA) has kicked off a campaign with the Sun and Lock, Stock and Two Smoking Barrels star Nick Moran to clamp down on film and

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Magazine body investigates coupon misuse – Marketing Week

The Periodical Publishers Association, the trade body for the magazine publishing industry, is looking into the use of money-off coupons and vouchers by its members and by advertisers in the magazines they publish. The news comes as industry insider

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Fake vouchers and how to avoid fraud – Marketing Week

“We take measures to counter these issues,” she says, adding that retailers should only accept money-off coupons as payment at the checkout if the terms and conditions are met. For consumers, they should be wary if the information on the coupon is unprofessional and unclear, if it lacks contact details or if there’s no returns policy.

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